Launch
Kickstarting Projects with Real Demand and Users
A Normal Launch Experience
Launching a project into the wild is one of the most nerve-wracking things a founder can go through. Suddenly, your work is out there and open to judgment, criticism, and the opinions of random strangers from around the world.
But even that is better than the alternative: total silence. No traction. No feedback. Just the sound of crickets while you desperately try to drum up users through Reddit posts and Twitter threads.
The irony? You need traction to prove you deserve attention, but you need attention to get traction. It’s a brutal loop — one that traps even the best projects.
For legitimate projects, launching a token without enough prep can backfire hard. A failed launch not only hurts momentum, it can also be fatal.
The worst part? It’s almost impossible to know if things will click until you launch.
Worse still, crypto rarely offers second chances.
Blow your first launch, and the narrative sticks. You’re branded as "just another failed project", or worse, labelled a "scam" or "rugpull."
The emotional rollercoaster — hope, anxiety, silence, criticism — burns out even the most passionate builders.
And often, it’s not the product that fails, but the launch itself.
In a sea of memecoins and low-quality tokens, even serious teams struggle to be seen and taken seriously no matter how real their product is.
Launching on dApp.Build
We believe it doesn’t have to be this way.
With the right tools, timing, and support, founders can launch without betting their entire project on one shot.
On dApp.Build, founders can gauge real demand and interest before committing to a full-scale launch. Early signals like the number of followers, community engagement, and supporter activity give teams a clear sense of market readiness based on actual data and not just vibes.
More importantly, founders set their own commitment round targets and duration. If the target isn’t met, every backer gets a full refund of their committed SOL with no strings attached.
This significantly lowers the risk for everyone involved. Founders avoid the stigma of a failed launch, and early supporters can back bold ideas without fear of getting rugged.
By flipping the launch experience on its head, dApp.Build empowers real builders to launch when they’re truly ready — not when the hype says so.
No sniping bots. No artificial pressure. Just a fair shot for legitimate founders and teams to rally a real community.
Should a launch fall short of its goal, founders can regroup, iterate, and return stronger.
No shame. No dead project. Just another shot at getting it right.
Protip: There’s no maximum limit for the Target Commitment Round Amount. If a project wants to truly gauge demand, it can set an intentionally high target — for example, 99,999 SOL — to see how much the community is willing to commit before moving forward.
Launch Configurations
Before launching, founders have full control over these key parameters, designed for both fairness and flexibility depending on their project's needs.
In addition to the standard token name, symbol, and image, they can configure:
Token decimals (between 6 and 9)
Total vesting allocation (up to a maximum % of total supply)
Individual vesting allocations (for team, liquidity, marketing, etc.)
With customisable cliffs, vesting periods, and amounts
Total commitment round allocation (up to a max % of total supply)
Commitment Round target (above a platform-defined minimum)
Commitment Round duration (fixed durations with a 1-day minimum)
Launch settings and min/max configurations may also be updated over time through a governance system powered by stakers and community votes
Committing To The Project
Once the token launch is created and vesting has been initialised, the public can begin committing SOL to the project. These will be locked in the program for the duration of the commitment round and cannot be accessed by anyone.
If the commitment round target isn’t reached within the set duration, the launch is marked unsuccessful, and all contributors will be able to claim a full refund with no fees.
However, if the commitment round target is hit or exceeded, contributors will then be able to claim their share of tokens, which will be allocated proportionally based on the total raised amount.
At the same time, the bonding curve will be seeded with the total commitment amount (in SOL) and allocated bonding curve token supply as initial liquidity.
This structure stands in contrast to other launchpads, where token creators are often heavily incentivised to front-run and snipe their own tokens in classic pump-and-dump fashion, leaving their communities holding the bag once the price has crashed.
With our approach, odds of success are increased while risks are greatly reduced for both founders and early adopters of tokens and projects. Founders can earn fair compensation for their work and effort through transparent token vesting, while early adopters are spared the worry of being dumped on and losing most of their money.
This also helps to remove the stigma founders often face around token sales, since everything is transparent from the start.
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